Having a few laughs with the Pillsbury Dough Boy himself!

I recently attended a conference in Houston, Texas, for food industry members of the International Dairy-Deli-Bakery Association (IDDBA) to check out the latest trends in our dairies, delis and bakeries.

Like my new hat from my visit to Houston?

The IDDBA’s national conference, the Dairy-Deli-Bake, is where representatives from our local supermarkets, delis and specialty shops meet with food manufacturers to brainstorm about what consumers would most like to find in our markets.

Cheese selections at IDDBA Conference

At the conference, there are rows and rows of every kind of food and related product for people in the industry to try! If you’re a cheese-lover (like me), there’s every cheese you could want, all available for tasting: soft, hard, blends, imported and domestic.

From talking to the experts, I can tell you that we’ll be seeing even more international cheese available at our markets in smaller sizes, which are quite a value. At our deli counters, we’ll be seeing more homestyle tastes in our meats, as well as in our salads, all to make our lives easier while delivering comfort. And, in the coming year, we’ll be finding more unique artisan and par-baked breads in our markets.

Of course, after seeing and sampling so many new varieties of deli meats and cheese and dough, I knew I had to share a recipe with you that had all these ingredients rolled into one.

On my show today, I’m featuring my recipe for a melt-in-your mouth, piping hot stromboli. It’s made with layers of deli meats and cheese wrapped up in pizza-like dough. Mmm mmm! And if you’d like the recipe for “Marketplace Stromboli,” so that when you’re out and about at the market you can pick up the ingredients and easily build your very own stromboli, check out this recipe.

My Marketplace Stromboli...MMM!

With all the exciting news from the annual IDDBA Dairy-Deli-Bake conference, and our Marketplace Stromboli, we have loads of reasons to say…”OOH IT’S SO GOOD!!®”