Archive for Cookbook News – Page 2

Donatella Cooks Today Im a Guest on QVC and I Host My Own Guest, Donatella Arpaia, on My Show

I have so much going on today! On my own daily Mr. Food  TV show, I’ll be hosting a guest chef, the sophisticated and fun Donatella Arpaia. Donatella is sharing her fabulous recipe for Pumpkin Bread Pudding, from her new cookbook Donatella Cooks: Simple Food Made Glamorous.

Pumpkin Bread Pudding RE Today Im a Guest on QVC and I Host My Own Guest, Donatella Arpaia, on My Show

Easy and scrumptious recipe for Pumpkin Bread Pudding from Chef and Cookbook Author Donatella Arpaia

 

And also today I’m going to be appearing on QVC to share easy holiday recipes and tips from my own new cookbook, Mr. Food Christmas Made Easy. Please catch my regular TV show on your local news or online at MrFood.com and join me for all the scrumptious fun on QVC starting at noon (Eastern) and be sure to pick up copies of my new cookbook (at an insanely low price!) for all the  friends, family, co-workers, teachers, and others on your holiday gift list.

Our New eCookbook is Here: Mr. Food Fall Favorites

Monday, October 25th, 2010

eBook FallFavorites Mini Our New eCookbook is Here: Mr. Food Fall Favorites

"Fall Favorites," FREE eCookbook from Mr. Food

From MrFood.com Editor Caryl

Fall is the time of year when everybody gets back to cooking. What could be better than easy recipes for comforting favorite fall recipes?

Our newest free eCookbook, “Mr. Food: Fall Favorites,” is now available at MrFood.com. It’ll give your dinner table a whole new look just in time for the cooler weather.

In “Mr. Food: Fall Favorites,” there are 35 fantastic fall recipes…everything from meal-starters like Apricot-Pecan Brie Tarts and Beefy Onion Soup and side dishes like Cherry-Yam Bake, Golden Corn Pudding and Fruited Acorn Squash to warming main dishes that include Classic Goulash, Burgundy Beef Stew, Saucy White Chili, Cheesy Chicken Potpie, Pizza Casserole and more.

And the comfort doesn’t stop there! “Mr. Food: Fall Favorites,” has tempting fall desserts like Piled-High Apple Pie, Cranberry Cobbler, Chocolate Chip Bars, Apricot Bread Pudding, and Pumpkin Cheesecake Pie.

All that and it’s FREE! How can you resist? Download your copy of “Mr. Food: Fall Favorites” and our other free eCookbooks today!

Good thing we weren’t in Wisconsin!

Monday, October 4th, 2010

Apples Blog Photo Good thing we weren’t in Wisconsin!

Linvilla Orchards is like the Disneyland of apple orchards!

 

From Mr. Food VP, Howard 

Since I grew up in upstate New York and now live in Florida, I really miss the change of seasons, especially when autumn rolls around. 

So, during a recent trip to Pennsylvania with Art, aka Mr. Food, we had a few hours of free time between his QVC appearance for our new cookbook Mr. Food: Christmas Made Easy and a dinner meeting. Well, anyone who knows me knows that I needed to find some local food destination to visit to fill that void. 

Not sure if I would have any luck, I asked my Droid if there was a local apple orchard. Well, let me tell you, in less than 15 seconds, the navigation app on the phone had us turned around and headed to a local orchard. Even more amazing is that it was only 7 minutes away. Lucky us! 

As we drove up to Linvilla Orchards, it was like we were seeing a mirage. We didn’t find just “any” orchard but the Disneyland of apple orchards, filled with so much that reminded me of my childhood. I didn’t know where to look first! Should we check out the fresh apples or should we follow our noses to the hot-from-the-oven pies? 

We decided to focus on fresh apples and headed over to the farmers’ market area to check out the offerings. Just stepping inside and taking a deep breath made my mouth water. We’re talking every apple variety you could want, and all of them freshly picked. 

Art and I were like kids in a candy store! We filled our baskets with Macouns, Jonagolds and Cortlands. I even called home to ask my wife Patty what type of apples she wanted me to bring home. She thought and thought then said it didn’t matter as long as it was…chocolate-covered! That’s not what I expected, though I should have, knowing her love for chocolate. 

After we got in the car and looked at all we bought, it hit us. How the heck were we getting these apples home? We couldn’t leave them behind ’cause I was planning to have our test kitchen make some of our favorite apple recipes. Great apples like these are priceless. Needless to say, we stuffed every nook and cranny of our carry-on luggage with them and hoped for the best. 

Just our luck, on our flight back to Florida, we had a 1-1/2-hour delay on the runway due to backed-up air traffic. As we sat there waiting to take off, we began to detect a sweet aroma. You guessed it, the cabin began to smell like the orchard! At that point, Art and I just looked at each other and laughed, saying that it was a darned good thing we hadn’t gone to Wisconsin, or the cabin would have been reeking of another of Art’s favorite foods: aged Wisconsin cheese!

Who takes longer in the makeup chair: me or Tyler Florence?

Wednesday, September 29th, 2010
Tyler Florence and Art Blog Photo Who takes longer in the makeup chair: me or Tyler Florence?

Tyler Florence and me at QVC. Are we a couple of hunks, or what?!

Just the other day, I was at QVC launching my new “Christmas Made Easy” cookbook and Ultimate Chocolate Fantasy, a new dessert item we’re offering that, I have to say, is really amazing.

As I was waiting in the green room at QVC, I was chatting with chef Tyler Florence. You probably know him from his show on the Food Network, “Tyler’s Ultimate,” or possibly you’ve been to one of his west coast restaurants. Just as I was hearing about his new restaurant opening in Napa in November, I was called into the makeup area.

Almost everyone on TV wears makeup. The bright lights they use can make you look all washed out if you don’t. So, after 15 minutes or so of making me “camera ready,” I went back to the green room to wait for my segment.

Then it was Tyler’s turn. I was thinking, “He looks that good and he doesn’t even have makeup on yet?” I mean, he’s young, great-looking (from what the women who work in my office tell me, he’s a real heartthrob)…plus he can cook.

Well, Tyler was back in just a few minutes and I thought to myself, “Gee, his makeup was done in no time!” Of course, it made perfect sense. It took a lot less time for the makeup artist to make Tyler “camera ready” than it did me! I guess that should be no surprise!

You know, even if my looks don’t get me the oohs and aahs that Tyler gets, I’m glad my recipes still earn lots of “OOH IT’S SO GOOD!!”

Christmas Dinner 300x249 Introducing Mr. Food: Christmas Made Easy on QVC this Saturday

I’m so excited, I can’t stand it! It’s been a long time in the works, and now we’re ready to introduce our new Christmas cookbook!

I’m gonna unveil “Mr. Food: Christmas Made Easy” on QVC this Saturday, on the “Saturday Morning Gifts” show that starts at 10 a.m. EST. You’re gonna go nuts for these tempting recipes for everything from survival meals for the hectic nights leading up to (and after) the holidays, to elegant dinners for Christmas Eve and Christmas Day, even scrumptious breakfast treats for Christmas morning. Plus, we’ve got edible gifts that you’ll get raves for, and mouthwatering cookies for the best cookie platters and cookie exchanges ever.

Christmas Made Easy Cover 209x300 Introducing Mr. Food: Christmas Made Easy on QVC this Saturday

You know my recipes…they may look and taste fancy, but they’re always quick and easy.

QVC is offering a special low introductory price on “Mr. Food: Christmas Made Easy,” so tune in and be sure to pick up extras to get a jump on your holiday gift list.

You can order online or toll-free by phone: 1-888-345-5788. See you Saturday!

Comments (2)

Lights, Camera…Chocolate?

Friday, September 3rd, 2010
IMG 9432 300x200 Lights, Camera...Chocolate?

J.M. Hirsch, National Food Editor for The Associated Press, sharing Chocolate Cherry Truffles recipe from his new cookbook "High Flavor. Low Labor" with Mr. Food for an upcoming Mr. Food show

From Mr. Food VP, Howard

Taping day started as usual. The alarm went off at 5:00 am. “Holy moly,” I thought, “It can’t be morning already.” I hit the shower, walked the dog (boy, Truffles hates getting up so early), and it was off to the office. In case Mom is reading, yes…I normally eat breakfast at home, except on taping day when the whole crew chows down on our first meal together before the cameras roll.

When I got to the Mr. Food office, which is where our studio is, I was met by our sleepy production crew setting up for the busy day ahead. Yup, we were taping 14 Mr. Food segments. So I decided to put a couple extra scoops of coffee in the coffee maker.

By 8:30 we were taping our first show, a baseball brownie cake that was really whimsical. Not only were the bases on the top of the cake loaded with little plastic baseball players…the cake was loaded with sugar. That would’ve been fine if it wasn’t so early in the day. As a matter of fact, it didn’t stop anyone from tasting it…several times.

After another quick segment, it was time for us to tape a segment with a special guest. We like to do that on occasion. As the main kitchen island was being set up  for the segment, in walked J.M. Hirsch, national food editor for The Associated Press. What a nice guy J.M. is, and he really gets how America cooks. He was making a Chocolate Cherry Truffles recipe from his new cookbook “High Flavor. Low Labor” that’s coming out in early September.

As the production crew gathered on the set to go over the technical stuff, I witnessed everyone eyeing — more like drooling over — J.M.’s truffles, not to be confused with my dog Truffles who I walked what seemed like hours before. Anyway, let me tell you, I never saw our crew move through a show so quickly, since they knew they could taste these melt-in-your-mouth chocolaty delights after the segment was “in the can.”

A few takes and we had what we needed for a great show. That meant those truffles became “fair game” for our crew. Let me tell you, it didn’t even take 2 seconds before every camera operator and crew member had a thick coating of chocolate on their teeth as they savored each bite.

The bottom line? Our crew was happy and wired, Mr. Food was happy, and I know our viewers will be happy once they make this and other recipes from J.M.’s cookbook ’cause every recipe seems to be easy, practical and, as the title states, high in flavor and low in labor. Now who doesn’t want that?

“High Flavor. Low Labor” Cookbook

Wednesday, September 1st, 2010

Taping with J.M. Hirsch 300x200 High Flavor. Low Labor Cookbook

On set with J.M. Hirsch, National Food Editor for The Associated Press

Wow! Once I get to the office every day, it’s non-stop. Now, don’t get me wrong, I love my crazy schedule. It’s just…CRAZY!

After grabbing my morning cup o’ joe, I usually stop by our test kitchen to see how things are going, followed by a quick hello to the rest of the gang, and then I head into my office to see what’s on tap for the day. Usually I start by reviewing my calendar, to see if it’s physically possible to be in two places at the same time. I haven’t quite mastered that one yet, but if it was up to my team, they’d find a way.

Next I usually go through a pile of products, cookbooks, gizmos & gadgets that people send in for us to review. Some are quite clever and, you guessed it, occasionally some are pretty silly or useless.

One book that caught my attention recently was High Flavor. Low Labor by J.M. Hirsch.  Have you heard his name? He’s the national food editor for The Associated Press and, whether you realize it or not, you’ve probably read many of his articles in your local newspaper. The reason his book made me stand up and take notice is, as you know, I’m a big fan of any recipe that’s high in flavor and low in labor. How refreshing! A book — or, should I say, a man — after my own heart.

Sharing recipe from J.M. Hirsch of AP 300x200 High Flavor. Low Labor CookbookThe more I read High Flavor. Low Labor, the more drawn in I got. Let me tell you, this guy can really write, not to mention cook! I’m not talking fancy schmancy chef-like cooking. I’m referring to getting-dinner-on-the-table-without-a-lot-of-work kind of cooking. His trick is to use high-flavor ingredients like Parmesan cheese, balsamic vinegar and bacon to really add a punch to every dish.

I was so impressed with J.M.’s  book that I invited him to do a show with me so I could share his no-fuss, flavor-packed style with all of you. Howard, who oversees my TV show, will share more details of J.M.’s visit in his own blog soon but, for now, let me just tell you that the recipe J.M. and I made together was dangerously delicious! (Notice there’s chocolate in this photo!) You’re gonna love it!